Most communities don’t have an occupancy problem—they have a visibility problem. When your listing reads like a digital storefront (clear photos, complete facts, community-first copy, fast follow-up), vacant pads turn into a waitlist.
1) Lead with the community experience (then the unit)
Open with lifestyle + location + conveniences in 2–3 tight sentences. Then give specs.
Copy block (paste-ready):
“Live steps from a shaded dog park and on-site laundry, 9 minutes to [Major Employer], with friendly long-term neighbors and monthly BBQs. Lot rent includes [utilities]; homes are move-in-ready and financeable.”
2) Photos that sell (and the order that converts)
- Shoot: landscape, eye-level, mid-day.
- Exterior (3): front three-quarter, pad/parking, community sign/amenity.
- Interior (7–12): living room, kitchen triangle (sink-range-fridge), primary bed/bath, best secondary room, laundry, systems tag (HVAC label).
- Lifestyle (1): clubhouse, playground, pool, shaded seating.
- Keep the same order across listings so buyers can “scan by muscle memory.”
3) Write for search intent and humans
Weave the phrases buyers actually type—affordable mobile home, move-in-ready, pet-friendly, family-friendly community, financing available, lot rent includes [x], near [city/employer]—into the H1, first paragraph, a subhead, and at least one photo caption. No stuffing; keep it natural.
4) Publish complete data in a scannable block
- Year, make/model, size (single/double), bed/bath
- Roof type/age; HVAC age; skirting type
- Tie-downs updated (Y/N); recent upgrades
- Utility inclusions; deposit/fees; application criteria
- Must stay vs must move (don’t bury this)
- Link to community rules (pets, sheds, fencing)
5) Turn listings into an occupancy calendar
Create a simple board: Now / 15 Days / 30 Days / 60+ Days.
Each card shows: next action, application status, target move-in, and top 3 buyer objections.
Every Monday: replace the weakest 10% of photos, refresh the headline, and re-share to social.
6) Multiply visibility (but keep the funnel yours)
- Publish to your MoveInMobile homepage first → https://moveinmobile.com/
- Share a short teaser on social; drive clicks back to your page.
- Offer a resident referral (gift card or rent credit) on successful move-ins.
- Track sources with simple UTM tags so you know what’s working.
7) Lead capture that matches buyer behavior
- Click-to-text and click-to-call buttons + a 60-second pre-screen (income range, pets, move-in date).
- Instant auto-reply with next steps: application, community rules, tour options.
- If you allow self-tours, give a 2–4 hour window and SMS unlock instructions.
Copy-and-paste listing template (park owners)
Headline: Move-In-Ready 3BR in Pet-Friendly Community Near [City] — Financing Available
Quick Facts:
- Beds/Baths: 3/2 | Size: 16×76 (approx.) | Year: 2010
- Roof: Metal (resealed 2022) | HVAC: 2019 | Skirting: Vinyl
- Lot Rent: $___ (includes ) | Deposit: $ | App Fee: $___
- Pets: Allowed up to __ lbs (breed restrictions apply)
- Home: Must Stay / Must Move (choose one)
Why You’ll Love It:
2–3 sentences on community vibe, amenities, proximity to employers/schools.
Upgrades:
• New flooring • Stainless appliances • Fresh paint • Updated fixtures • Tie-downs per latest standards
Next Steps:
Apply via the homepage: https://moveinmobile.com/
Or text/call the resident manager at [number].
Self-tour windows available [days/times].
Fair Housing: We are an equal housing provider.