Short version: More (and better) leads come from three levers: (1) make listings easy to discover, (2) make them irresistible to click, and (3) make contact instant. Do those three and your cost-per-lead drops while close rates go up.
Start here: Showcase your inventory where mobile-home shoppers already are → https://moveinmobile.com/
Industry insights → https://industry.moveinmobile.com/ • Consumer education you can share → https://consumer.moveinmobile.com/
1) Fix the “Findability” Basics (Fast SEO Wins)
Most dealers lose leads before a shopper even sees the listing.
Checklist
- Title format that matches search intent: “3-Bed 2-Bath Double-Wide in [City] — New Roof, Carport, Lot Amenities.”
- First 160 characters read like an ad: beds/baths, city, top upgrade, land vs. lot, financing hint.
- Use the words buyers type: mobile home for sale, manufactured home, double-wide, lot rent, 55+ community, pet-friendly.
- Location cues in body copy and alt text: city, nearby employers, schools, hospitals, shopping.
- One listing = one topic. Don’t cram multiple homes into one post—search engines and buyers hate it.
2) Photos That Win the Click (and the Showing)
Shoppers decide in under 2 seconds.
Must-have gallery (12–20 horizontal images)
- Exterior front 3/4, backyard/porch/carport, living room wide, kitchen triangle (sink–range–fridge), primary bed/bath, secondary rooms, bathrooms, laundry/mechanicals, one community shot (pool/clubhouse/streetscape).
- Shoot mid-day, all lights on, blinds open. Clear counters. Fresh towels/plant.
- File names help discovery (e.g.,
3bed-2bath-doublewide-tampa-lot-rent-photos.jpg).
3) Copy That Converts (Stop Writing Like a Spreadsheet)
Buyers skim. Lead with the decision data.
Opening paragraph template
Year/model + size • land vs. lot (exact lot rent) • top 3 updates • finance options • showing instructions.
Then bullets: roof/HVAC ages, skirting/tie-downs, appliances included, parking, pet rules, community amenities, approval steps, utilities.
4) Instant Contact = More Leads
If calling or texting is hard, leads vanish.
Above-the-fold actions
- Call and Text buttons, plus a short form (name + phone/email + best time).
- Auto-reply that answers FAQs (lot rent, approval steps, showing windows) and offers same-day times.
- Respond in <15 minutes during business hours. Speed wins.
DM script you can paste
“Thanks for reaching out about the 3/2 in [Community]. Lot rent is $___ (includes ___). We can show today at 5:30 or tomorrow at 12:00/4:30. Which works?”
5) Multiply Each Listing’s Reach (Smart Syndication)
- Post to your site and syndicate to platforms your buyers already use.
- Share the listing once to your page, then 3–4 story posts over the next week (before/after photos, quick video pan, ‘Here’s the monthly cost breakdown’).
- Add UTM tags to every link so you know what actually drives leads (
?utm_source=fb&utm_medium=organic&utm_campaign=3-2-doublewide-tampa).
6) Use “Payment Math” to Trigger Inquiries
Buyers think in monthly cost. Include an example payment (with “for illustration only”):
- “Approx. $/mo + $ lot rent with approved credit. Ask for lender options.”
This doubles message volume in many markets.
7) Turn Views into Conversations (Lead Magnets That Don’t Feel Spammy)
Offer one quick value add in your post/DM:
- “Park Approval Prep” one-pager (PDF).
- “What To Bring to Your Showing” checklist.
- “Financing Starter List” (manufactured-home lenders + docs to prepare).
Ask for an email/phone to deliver it—now you’re in a conversation.
8) Follow-Up That Actually Books Showings
- T+15 min: “Questions I can answer?”
- T+24 hrs: Send one new photo or a short video (“Kitchen walk-through, 18 sec”).
- T+3 days: “Two showing slots left this week—Thu 5:30 or Sat 10:00. Want one?”
- After price change: Message everyone who viewed or saved the post.
Dealer Mini-Playbook (Copy/Paste)
- Titles match real searches; opening paragraph answers money + approval questions.
- 12–20 bright photos; include one community shot.
- Call/Text buttons + short form at the top.
- Auto-reply with FAQs + two showing times.
- “Payment math” line + lender starter info.
- UTM links on every post; double down on the channels that convert.
- Simple, polite follow-up sequence for 7 days.
Ready to Fill Your Pipeline?
List where motivated mobile-home shoppers already search → https://moveinmobile.com/
Share educational posts with buyers to pre-qualify their questions → https://consumer.moveinmobile.com/
Stay on top of industry tactics → https://industry.moveinmobile.com/