Short version: Automation isn’t “set and forget.” It’s a stack of simple workflows that make every listing easier to find, every inquiry instant to handle, and every showing easier to book—so you spend time closing, not copying/pasting.
Start here: Showcase and organize your inventory → https://moveinmobile.com/
Industry tactics you can share with your team → https://industry.moveinmobile.com/
Consumer education for buyers you’re nurturing → https://consumer.moveinmobile.com/
1) Lead capture that never sleeps
- Above-the-fold buttons: Call, Text, and a 3-field form (name, phone/email, best time).
- Auto-reply in <1 min: “Thanks for your interest in the 3/2 in [Community]. Lot rent is $___ (includes ___). We can show today at 5:30 or tomorrow at 12:00/4:30—what works?”
- Calendar link: Offer two time slots right away (reduces back-and-forth).
2) Instant routing = fewer dropped prospects
- Rule: If “Text” → route to on-duty sales phone; if “Form” → email + CRM lead + SMS to team.
- Ownership: Assign a rep and auto-create a task: “Call within 15 min.”
- Fallback: If no activity in 30 min, re-assign + alert manager.
3) One link, many channels (track everything)
- Canonical link for every listing and for your inventory hub.
- Add UTM tags to each channel so you can see what actually converts:
?utm_source=facebook&utm_medium=organic&utm_campaign=3-2-doublewide-tampa - Weekly scoreboard: clicks → form fills → showings booked → offers. Double down on what wins.
4) Photo + copy templates that scale
- Template gallery: 12–20 horizontal shots (exterior front 3/4, living room, kitchen triangle, primary bed/bath, secondaries, laundry/mechanicals, carport/porch/shed, one community shot).
- Opening paragraph answers money + approval questions up front: lot rent, size/year, top 3 updates, financing note, showing instructions.
- Save both as reusable templates so any rep can publish in minutes.
5) Follow-up that books showings (automated sequence)
- T+15 min: Quick text + two time options.
- T+24 hrs: Auto-send a short video (10–20 sec kitchen/living walk-through).
- T+3 days: “Two showing slots left this week—Thu 5:30 or Sat 10:00. Want one?”
- Price change: Auto-notify every warm lead on that home.
6) Financing & approval helpers (that buyers love)
- One-pager PDF: “Park Approval Prep” (what to bring, timeline).
- Financing starter: Lender list + doc checklist.
- Gate these with email/phone capture so your nurture list grows automatically.
7) Dealer ops: simple automations you can copy
- Form → CRM + SMS: New lead creates a contact, assigns an owner, and texts the rep.
- Status change → Email buyer: When a home moves from “Available” to “Pending,” auto-email everyone who viewed/saved it and suggest two similar homes.
- New listing → Social posts: Auto-create a Facebook post and 3 story drafts (you review and publish).
- “Dead lead” recycle: After 30 days, auto-send a friendly check-in plus a new listing.
8) Manager dashboard (what to watch weekly)
- Speed-to-lead: median minutes to first human contact (target: <15).
- Showings per listing in first 7 days (goal: 3–5).
- Lead sources: CPL and, more importantly, cost per showing and cost per offer.
- Template usage: every listing uses your photo/copy standards.
The bottom line
Automation doesn’t replace your team—it amplifies it. With the right workflows, you’ll answer faster, show more, and accept better offers—without hiring more people.
Ready to streamline your sales? Start here → https://moveinmobile.com/